YouTube offers a couple of built-in clickable tools to help you convert video watchers to channel subscribers. You can add an end screen to any video during the upload process, as long as the video is more than 25 seconds long. You can also go back and add end screens to existing videos, which can be a great way to start converting subscribers right away from your existing content.
To add an end screen to an existing video, click Content in the left menu of Creator Studio, then select the video to which you want to add an end screen. Click the End screen box on the right side of the screen and add a Subscribe element to your video. This is an extra subscribe button that will hover in the bottom right corner of your video. You can choose when during your videos the watermark appears. The watermark will now appear on all your videos. Like a Netflix series, a YouTube playlist autoplays a set of videos in a set order.
Think of each playlist as its own mini-channel, or as an ongoing series. From the layout tab in YouTube Studio, you can add up to 12 sections to your channel homepage. This allows you to feature your best content right up front, so new visitors see your best creations as they think about whether to hit the Subscribe button.
You can also use sections to showcase the playlists you created in the last tip. Use playlists specifically targeted to various viewer needs to highlight right off the top the extensive value you provide. For example, take a look at these playlist sections on the English with Lucy YouTube channel :. Source: English with Lucy.
People likely land on her channel page after searching for English language learning tips. This will automatically collect your top 12 videos with the highest number of YouTube views. Key steps include choosing a prize that matters to your audience, and asking viewers to subscribe and turn on notifications to participate.
Many experts confidently cite a rule of thumb as to how often creators should post video to their channels. For instance: one video a week to start, increasing to week as your channel grows.
But prioritizing quantity over quality has drawbacks. If your goal is to convert viewers to subscribers, you need to focus on quality first, and consistency next. Then you can start worrying about quantity. You can also use a social media management platform like Hootsuite to schedule your videos on YouTube for publishing later. This means cross-promoting on Twitter, Instagram, Pinterest, Facebook—wherever you have an existing community of fans established.
This can be as simple as encouraging people to check out your YouTube channel in your Instagram or Twitter bio. Posting a teaser of your latest video is another great way to draw people to your YouTube channel from other social accounts. Instagram Stories are ideally suited to this since you can offer a trailer or teaser of your video and point people there with a simple Swipe Up link. Connecting this to the previous tip: If you tease videos on a regular schedule, people will start to anticipate your content.
After swiping up a few times, viewers are more likely to hit Subscribe so her content can become a regular part of their weekend plans. Source: Alexandra Gater on Instagram. Pro tip : a social media scheduling tool like Hootsuite makes cross-promoting much easier. And we have a full guide to creating a social media content calendar.
Understanding YouTube SEO and knowing which keywords related to your subject matter people are looking up on YouTube will help you title your new videos and choose the right hashtags. A way for viewers to gift a one-month subscription to your channel to another user. The gifted subscription supports your channel just like a typical sub and gift recipients have the option to become a regular subscriber after their first month expires.
As your channel grows, gift subscriptions are a great way for your biggest fans to help grow your community. Prime Gaming Prime Gaming is included with Amazon Prime and includes a ton of great perks for viewers, including one free channel subscription per month. Sub-Only Perks Tiered subs, Prime subs, and gifted subs are all eligible to receive exclusive benefits like emotes, tenure-based chat badges, sub-only VODs, commercial free viewing with limited exceptions , and sub-only chat.
As the owner of your channel, you can decide what makes sense for your community. Bits Bits are a virtual good that your viewers can use to Cheer in chat to show support, celebrate moments, and amplify their voice. It can be fun to use Cheering with Bits as a way for your viewers to express gratitude or offer encouragement. Set sub and Bits goals for your stream. A cancelled subscription remains visible in the Play Store app until its expiration date.
A user can restore a cancelled subscription before it expires by clicking Resubscribe previously Restore in the Subscriptions section in the Google Play Store app. If your app relies solely on queryPurchasesAsync to determine whether a user is entitled to a subscription, then your app should automatically handle restorations, as queryPurchasesAsync continues to return cancelled purchases before their expiration dates. A restored subscription continues to renew as if it was not cancelled.
Once received, your app can respond to the notification, record that the subscription is now set to renew, and stop displaying restoration messaging in your app. When a user upgrades , downgrades , or resignup from your app before the subscription expires , the old subscription is invalidated, and a new subscription is created with a new purchase token. In addition, the subscription resource returned from the Google Play Developer API will contain a linkedPurchaseToken that indicates the old purchase from which the user upgraded, downgraded, or resubscribed.
You can use the linkedPurchaseToken to look up the old subscription and identify the existing user account so that you can associate the new purchase with the same account. As a developer, you must make it easy for your customers to manage their subscription.
Your app should include a link on a settings or preferences screen that allows users to manage their subscriptions. An example of this link is shown in figure 4. In this link's click handler, add logic to determine whether the user has any non-expired subscriptions for your app, where expiryTimeMillis is in the future or autoRenewing is set to true. To programmatically determine the SKU for an existing subscription, query your app's backend for a list of subscriptions associated with a particular user.
If the user has a non-expired subscription, you can direct them to a URL similar to the following, replacing "your-sub-product-id" and "your-app-package" with the subscription ID and app package info:. If a user doesn't have any non-expired subscriptions within your app, use the following URL to direct them to the page that shows all of their other subscriptions, as shown in figures 5 and You can find example code for subscription link logic in the Classy Taxi sample app.
You can offer users different subscription tiers, such as a base tier and a premium tier. Figure 7 shows a screen that offers two subscription tiers:. Users should be able to access a screen similar to figure 7 to upgrade or downgrade a subscription. When upgrading or downgrading a subscription, you can set the proration mode , or how the change affects your subscribers. The following table lists available proration modes:. Samwise has a subscription to online content from the Country Gardener app.
He currently has a monthly subscription to the Tier 1 version of the content, which is text-only. When upgrading the subscription, the developer selects a proration mode. The following list describes how each proration mode affects Samwise's subscription:. When choosing a proration mode, be sure to review our proration recommendations. Your app can offer users an upgrade or downgrade using the same steps as with launching a purchase flow.
However, when upgrading or downgrading, you need to provide details for the current subscription, the future upgraded or downgraded subscription, and the proration mode to use, as shown in the following example:.
For the immediate replacement proration modes, your app receives the new purchase in your PurchasesUpdatedListener. The purchase is also available in BillingClient. When you receive the purchase token, follow the same verification process as with verifying a new purchase token. Make sure to acknowledge these purchases with BillingClient.
Be sure to invalidate the token provided in the linkedPurchaseToken to ensure that the old token is not used to gain access to your services. See Upgrades, downgrades, and resignups for information on handling upgrade and downgrade purchases. For the deferred replacement mode, your app receives a call to your PurchasesUpdatedListener with an empty list of purchases and a status of whether the upgrade or downgrade was successful.
Until the replacement takes effect, BillingClient. For deferred replacements, it is strongly recommended to listen to this notification and to acknowledge the purchase using Purchases. The linkedPurchaseToken in the subscription resource can be used to determine which user in your subscription backend, if applicable, should be updated with the new entitlement.
Your app should not rely on the user opening the app and acknowledging via BillingClient. Free trial eligibility settings apply when a user is upgrading or downgrading. You can adjust the free trial eligibility settings in the Google Play Console. The following table describes the behavior of each proration mode if both the new and old plans have a free trial, and the user is upgrading during a free trial:.
The user loses the free trial immediately. The price difference for the remaining period is then charged to the user. The next billing date remains unchanged. Note: This option is available only for a subscription upgrade, where the price per unit of time increases. To understand how free trial transitions work in the default case of one free trial per app, consider the following scenario:. Maria has a subscription to online content from the Country Gardener app. She currently has a monthly subscription to the Tier 1 version of the content, which is text-only.
She is enjoying a day free trial as a first-time subscriber, which means her first payment is due on May 1. This second subscription has a day trial as well. The following list describes the transition behavior if the developer instead allows one free trial per subscription:.
The following table shows diferrent proration scenarios along with what we recommend for each scenario:. After a user has cancelled their subscription, you can try to win them back either in your app, or through the Play store.
The following table describes various subscription scenarios along with associated winback actions and app requirements. For subscriptions that have been canceled but have not yet expired, you can allow subscribers to restore their subscription within your app by applying the same in-app product purchase flow as for new subscribers. Ensure your UI reflects that the user has an existing subscription. For example, you might want to display the user's current expiration date and recurring price with a Reactivate button.
Most of the time, you will want to offer the user the same price and SKU they were already subscribed to, as follows:. If you would like to offer a different price—for example a new free trial or a winback discount—you can instead offer a different SKU to the user:. When you receive the purchase token, process the purchase just as you would with a new subscription.
While the subscription is canceled but still active, users can restore the subscription in the Google Play subscriptions center by clicking Resubscribe previously Restore. This keeps the same subscription and purchase token.
You can allow expired subscribers to resubscribe within your app by applying the same in-app product purchase flow as for new subscribers. Note the following:. You will not receive a linkedPurchaseToken in the subscription resource. If enabled, users can resubscribe to the same SKU for up to one year after expiration by clicking Resubscribe in the Google Play subscriptions center.
This generates a new subscription and purchase token. Resubscribing is considered an out-of-app purchase, so be sure to follow best practices for handling purchases made from outside your app. They will automatically be canceled when you're billed for Apple One. If you don't see the offer on your iPhone, iPad, or iPod touch Update your iPhone, iPad, or iPod touch , then go to Settings and look for the offer again.
See prices. If Apple One costs less than your current subscriptions, you will not get a free trial so that you can immediately start saving money. Published Date: November 04,
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